Aruba: Discovering the Magic of the “One Happy Island” – My FAM Trip Experience
There are trips that you enjoy… and then there are trips that stay with you long after you’ve returned home. My recent FAM trip to Aruba, hosted by the Aruba Tourism Authority, was firmly in the latter category. From the moment we landed, warmly welcomed by our incredible host Amayra, I knew this island was going to be something special.
Aruba proudly carries the slogan “One Happy Island”, and after spending a few unforgettable days exploring its beaches, hotels, cuisine, and culture, I can confidently say, it lives up to every word.
Why Aruba Should Be on Every British Traveller’s Radar
Before diving into my experience, here are a few key reasons why Aruba is such an easy and appealing destination for UK travellers:
- Aruba is part of the Dutch Caribbean, offering a unique blend of European charm and Caribbean warmth
- It boasts 365 days of sunshine
- It sits outside the hurricane belt, making it a reliable year-round destination
- The US dollar is widely accepted, and ATMs are plentiful
- UK travellers don’t require a visa for short stays
- US-style plugs are used everywhere (my top tip: buy the US adapter, along with a UK multi plug)
- Tap water is among the cleanest and safest in the world
- You can easily reach Aruba via Amsterdam with KLM
A Glimpse into Aruba’s History
Aruba’s story is as rich and colourful as its landscapes. Originally inhabited by the Caquetío people of the Arawak tribe, the island later became part of the Spanish Empire in the 15th century.
In 1636, Aruba came under Dutch control, and it remains part of the Kingdom of the Netherlands today, something you’ll notice in its architecture, language, and culture.
Over time, Aruba evolved through gold mining and oil refining before becoming the thriving tourism destination it is today. Despite this growth, it has retained a strong sense of identity and warmth that makes visitors feel instantly welcome.
Where We Stayed: BluAruba – A Stylish Palm Beach Base
Our host hotel, BluAruba, was perfectly positioned in the Palm Beach area, the liveliest part of the island. This is where you’ll find the buzz, restaurants, bars, beach clubs, and a vibrant atmosphere both day and night.
BluAruba offers a modern, apartment-style concept, ideal for those wanting space, flexibility, and a contemporary base within easy reach of everything.
Exploring Aruba: Culture, Landscapes & Iconic Stops
Our island tour with Amayra was the perfect introduction to Aruba beyond its beaches.
We explored the colourful streets of San Nicolas, known for its vibrant murals and artistic energy, before heading to the calm, crystal-clear waters of Baby Beach.
We climbed the unique Casibari Rock Formations and finished at the iconic California Lighthouse, where the panoramic views showcased Aruba’s rugged and diverse landscape beautifully.
Unique Island Experiences
Alto Vista Winery – A Hidden Gem
One of the most memorable moments of the trip was our visit to Alto Vista Winery.
Guided by Newton, whose passion and storytelling brought the experience to life, and hosted by Hubery, our fantastic sommelier, this was far more than just a wine tasting. It was immersive, personal, and completely unexpected in a Caribbean setting.
The setting itself is beautiful and the experience felt authentic and thoughtfully curated. It’s a brilliant addition if you’re looking for something different in Aruba.
Aruba Aloe Factory & Museum – A True Taste of Local Heritage
Another highlight was our visit to the Aruba Aloe Factory & Museum, one of the island’s oldest and most fascinating industries.
Here, we learned about Aruba’s long history of aloe cultivation, dating back over a century. Seeing the production process first-hand, from plant to finished product, gave a real appreciation for the quality and heritage behind the brand.
It’s a great cultural experience and a perfect stop for those wanting to connect with Aruba beyond the beaches.
Hotel Highlights: Something for Every Type of Traveller
Aruba offers an impressive variety of accommodation, catering to every type of client.
Amsterdam Manor Beach Resort – Eagle Beach
Located on Eagle Beach, this charming Dutch colonial-style resort offers a boutique, intimate feel. Ideal for couples and families seeking a quieter, picturesque beachfront setting.
Manchebo Beach Resort & Spa – Eagle Beach
A peaceful, wellness-focused resort on Eagle Beach. While not strictly adults-only, it has a calm, adult-oriented atmosphere with yoga, spa treatments, and a strong focus on relaxation. Food was incredible here with vast vegetarian, vegan and gluten free options. The feeling of the resort itself felt very serene – definitely a favourite for me personally.
The St. Regis Aruba – Palm Beach
Situated in Palm Beach, this is Aruba’s newest luxury resort. Elegant, refined, and perfectly located for those wanting both indulgence and access to the island’s liveliest area.
Renaissance Wind Creek Aruba Resort – Oranjestad | Adults-Only & Family Sections
Located in Oranjestad, this resort offers both an adults-only Marina Hotel and family-friendly suites.
Its standout feature is its private island, home to Aruba’s famous flamingos, an unforgettable experience and a major draw for guests.
Bucuti & Tara Beach Resort – Eagle Beach | Adults Only
An exceptional adults-only resort on Eagle Beach, perfect for couples and honeymoons. Eco-conscious and incredibly romantic.
Divi Aruba All Inclusive – Druif Beach | Family-Friendly
Located on Druif Beach, Divi offers a relaxed all-inclusive experience with great value, making it ideal for families and groups
Tamarijn Aruba All Inclusive – Druif Beach | Family-Friendly
Next to Divi, Tamarijn offers oceanfront rooms and a slightly more modern feel, perfect for clients wanting everything included in a beachfront setting.
Boardwalk Boutique Hotel – Palm Beach Area | Adults Only
Set on a former coconut plantation, this boutique hotel offers private casitas surrounded by lush tropical gardens.
Tucked just behind Palm Beach, it feels serene and secluded while still being close to the island’s liveliest area, perfect for couples wanting charm, character, and a more intimate stay. This was my favourite hotel.
Dining in Aruba: A Culinary Highlight
The food in Aruba was nothing short of exceptional, every meal felt like an experience.
- Hadicurari Restaurant – beachfront seafood with incredible views
- Papiamento Restaurant – a magical, historic setting with lush gardens
- L’Avenue Aruba – refined Belgian-French cuisine
- Club Margot – stylish and contemporary dining (incredible tapas!)
- The West Deck – relaxed, local flavours by the sea
The quality, variety, and atmosphere across the island’s dining scene were consistently outstanding.
Unforgettable Experiences: Sailing & Snorkelling
Our catamaran snorkelling experience was a real highlight.
We explored Catalina Bay, the famous Antilla shipwreck, and Malmok Reef, all in crystal-clear waters teeming with marine life.
With lunch, drinks, and equipment included, it’s a must-do experience for any Aruba itinerary.
Palm Beach: The Lively Heart of Aruba
Palm Beach is undoubtedly the liveliest area on the island, offering:
- Vibrant nightlife
- A wide selection of restaurants
- Water sports and activities
It’s perfect for travellers who want energy and atmosphere, all within walking distance.
Twin-Centre Ideas: Extend Your Adventure
Aruba pairs perfectly with other destinations:
- Aruba + New York or Miami – the perfect city and beach combination
- Aruba + Curaçao – colourful and cultural
- Aruba + Bonaire – ideal for diving and nature
Final Thoughts: The Aruba Effect
Aruba isn’t just a destination, it’s a feeling.
From the warmth of the people to the diversity of hotels, unique experiences like Alto Vista Winery and Aruba Aloe, and the consistently incredible food, everything exceeded expectations.
Travelling with such a fantastic group of industry colleagues made it even more special, but what truly stood out was how effortlessly Aruba delivers on every level.
If you’re looking for sunshine, ease, and unforgettable experiences, Aruba truly lives up to its name, “One Happy Island.”
Keep your eyes peeled more more in depth posts about each hotel we visited.
